To Win the Game of Business You Need a Playbook & Scoreboard.

The Rule Of 100

The Rule of 100 is the most boring, unsexy, wildly effective way to get to $1M/year with one offer.

Founders Get the Cart Before the Horse

Most founders don’t have a marketing problem.They have a “what the heck are we even measuring?” problem.

The Real Problem: Inputs and Outputs Live in Different Universes